Cover art has always been a leading element in VP Records Strictly The Best compilation series. Vol. 63 of the longest-running series, sees the esteemed artwork of Spliffington, who conceptualized a female’s hand holding the cover of Strictly The Best, in the palm of her hand and on her phone.
Expanding that concept, Shaquille Campbell aka SoSiqInk created a 3D character who dances within the Strictly The Best Vol. 63 cover. The result is motion graphics that sees this year’s project stand out. We caught up with Siq.
VP: What inspired you to become a graphic artist and when did you get into 3D art?
S: I became a graphic designer because I like to create stuff. I used to draw a lot with pencil and paper, then I went to painting. I really like creating – bringing people’s ideas to reality. I was also surrounded by people who are artists as well.
I got into 3D in 2020. I did 2D and I wanted to evolve into another medium which became 3D My first experience in 3D was with Alkaline for a song called “Bare Back.”
VP: What do you enjoy most about 3D Art?
S: I love that this art is so flexible and allows me to incorporate it into so many other things I do. I can do cover art, music video’s and more. I enjoy that.
VP: What is the concept behind the 3D dancer in the Cyaah Done video?
S: That character is me! It’s a virtual representation of me – I came up with the idea of this virtual influencer because I haven’t seen it done in Jamaica. I wanted my work to speak for me and Siq the character does that. He speaks for me.
VP: What are your top 3 Dancehall songs right now?
S: Three songs on my playlist that is on repeat is Alkaline “LumSum,” Kraff “Risk” and Pablo YG “Radar.” I really enjoy those three songs. There are others, but those are my top three.
VP: When we check back with you in 2 years, where do you think you will be and who will you be working with?
S: I can’t answer that because I am always evolving. I don’t stay at one level for too long. I surround myself with people who push me to newer and higher levels. I would like to work with a major corporate brand. I also look forward to working with major international artist; a rapper, someone from Afrobeats etc.
Connect with Siq on Instagram
