“Hammond, at 63, remains an energetic and charismatic performer, his soulful, gravely vocals delivering timeless hits written about falling in and out of love and the bittersweet exchanges between those sentiments.” – Billboard

Today, has premiered the new video “I’m Alive”, the first single off Beres Hammond’s new album “Never Ending”, out tomorrow, October 12th.

“I’m Alive” is a 21st century ‘roots’ track, with Beres singing praises for life’s simple and essential joys. The visual, directed by RD Studios, aims to portray Beres Hammond’s childhood and the beginning of his love for music to his current day while performing and making music in the studio. Throughout the four minute video, artists influenced by Beres are featured, including cameos by Jah Cure, Alborosie, Romain Virgo, Christopher Martin, Shenseea, Jesse Royal and more.

On his new album, Beres carries on the grand tradition of a romantic balladeer with sensitivity and swagger. “Never Ending” features 14 songs about love and life, in collaboration with longtime recording studio partners; Willie Lindo, Kirk Bennett, Handel Tucker, Errol ‘Flabba’ Carter, Leroy & David Heywood aka “Mafia & Fluxy,” Winston ‘Bopee’ Bowen, Dean Fraser and Robbie Lyn among others. “Never Ending” presents 21st century classics from the master of romance and reggae.



Tonight, an Unveiling of Beres Hammond’s new album “Never Ending” will be celebrated with a special live broadcast on the eve of the album’s release presented by VP Records and RJRGleaner Communications from7-9pm on

Beres Hammond and VP Records will also celebrate the release with three in store meet and greet appearances beginning Saturday October 13th at VP Records in Miramar FL at 6022 SW 21st St, FL 33023 from 3-6pm. He will then have an intimate conversation about his album on Tuesday October 16th at the Apple Store Soho for their Today at Apple series from 7:30-8:30pm. He will conclude his meet and greets at the VP Retail Store in Jamaica, NY at 170-21 Jamaica Ave, NY 11432 on Wednesday October 17th from 4-7pm.

“There is a magic to Beres’ music; he is the best storyteller, there’s always a theme to his songs and if you listen carefully to ‘Never Ending’, many of the tracks are interlinked,” said Christopher Chin, CEO of VP Records.

Get “Never Ending” Here:

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